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In the United Kingdom, a poster promoting the PlayStation version of Tekken 3 prominently depicted a dead body with a severed leg in a morgue. In response, Britian's Advertising Standards Authority (ASA) forced Sony to remove the poster and promptly banned it, believing the ad was "macabre" and likely to cause offence. Additionally, the ASA forced Sony to have all future poster ad campaigns be examined by them prior to publication. Sony defended the ad, claiming it was meant to show "a surreal situation by positioning the body parts in the manner reminiscent of a cartoon character". Despite the explanation, the ASA stood by their decision.
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