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The English voice actress of D.Va, Charlet Chung, has attributed the personality of D.Va's voice lines as having been inspired by the Korean pop band 2NE1.
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When Genji was first implemented into a developer build, he had the ability to "perch" on walls, sitting in place without falling. He also only had his dragonblade.
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Attachment Bastion's ultimate ability was changed numerous times during development. Early versions included Bastion shooting out bouncing grenades, being able to shoot through walls, and deploying a remote-controlled turret that could not be destroyed by enemies.
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Reinhardt was originally intended to be from Numbani instead of Germany, with early designs showing him with African-styled armor based on a wildebeest. Additionally, it was originally devised to have a little girl piloting Reinhardt's suit of armor. While these ideas weren't used in the final game, they did later influence the creation of Orisa.
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Attachment Soldier: 76 was originally created in the 1990's for a comic by Blizzard employee Chris Metzen. When the development team behind Overwatch sought to include a "fallen leader" character, Metzen gave the team full permission to use Soldier: 76 to fill in the role.
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During development, Lucio's ultimate originally slowed down time for a short duration, while Lucio himself stayed at normal speed. However, this also affected Lucio's teammates, and the ultimate was replaced to avoid potential frustration.
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The primary source of inspiration for McCree's gameplay was the Colt Python revolver from Valve's Half-Life series. The developers loved "how the revolver felt" and wanted to make a character that would give players the same feeling.
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During the "Year of the Rooster" event, the main menu sometimes featured D. Va in her special event skin. The short piece of music which accompanied this was based on "Arirang", a Korean folk song.
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Hongyu Wu, a Chinese Overwatch player, lost his life whilst bravely chasing a motorbike thief on May 23rd, 2016.

A memorial was placed in his honor on the Control Center map of Lijiang Tower, where the name "宏宇" (Hongyu) is placed on one of red team's space suits. The phrase "英雄不朽" (Heroes never die) is also added to the background behind it.
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Genji's character may have been inspired by Hikaru Genji, the main character of an 11th century Japanese novel called The Tale of Genji. In addition to sharing a name, they both are described as playboys who were banished from their families.
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Attachment During the game's development, Pharah (then only known as "Rocket Dude") was male and just "a dude in jetpack and a rocket launcher":

"For Pharah, I think we started with Jeff Goodman’s original design of how about a hero with a jet pack and a rocket launcher? That was it. The gameplay was solid, but we didn’t really have a good visual. It sounded like a very simple concept, but it really took us a lot of iterations to get to where Pharah is today.

[His name] used to be Rocket Dude, but we went back and forth. One of the first original concepts by Justin Thavirat... it was a super high concept (but I loved the shapes and the silhouettes); but then we looked at it and we were like... it’s a little too high concept and we wanted to ground it a little, so then you see the next one: “Oh yeah! It’s a dude in jetpack and a rocket launcher” and then suddenly we almost stripped down everything interesting about the hero. We went through several other iterations as you can see but retaining some of that original spirit of Justin’s original sketch and points from all these ideas from all these different artists we were able to come up with the final design which I’m super proud of."
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Attachment During the game's closed beta, Bastion used to have a shield in front of him while in his turret form.
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D.Va is canonically a professional Starcraft II player, and she has a profile on the real life Starcraft II World Championship series website.

A number of signs and posters revolving around her sponsorships can be found on various maps.
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Attachment In the Hollywood map, you can find the Warcraft Alliance lion logo accompanied by the text "GOLDSHIRE PICTURES" on one of the studio's buildings. This is a reference to Goldshire, a town located next to the Alliance capital city of Stormwind in the Warcraft universe.
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Attachment The attacker spawn zone for the Hanamura stage is an arcade featuring several game cabinets containing references to other games:

• "Fighters of the Storm", which features Tyrael from Diablo and Tychus Findlay from StarCraft II.
• "Fighters of the Storm 2", which features Sarah Kerrigan from Starcraft and Garrosh Hellscream from Warcraft.
• "The Lost Vikings VI", an homage to the Blizzard game The Lost Vikings featuring a Starcaft 2 viking spaceship.
• "Siege Mode 3", which depicts a marine and siege tank from the StarCraft universe and resembles the Metal Slug franchise.

The "Fighters of the Storm" arcade cabinets, which borrow characters from multiple Blizzard franchises, are named after the Blizzard game Heroes of the Storm, a MOBA game which also features a large cast of Blizzard characters.

The name of the arcade itself can be seen from outside of the building and is called "16-Bit Hero". It's mascot resembles a pixelated version of Jim Raynor from the StarCraft universe.
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In the Dorado stage, you can find pinatas styled to look like the Diablo character from the Blizzard game Diablo.
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Attachment The mascot for Rikimaru noodle bar in the Hanamura stage is a murloc from the Warcraft series. The logo for the shop can also be seen on the sides of trucks and buildings throughout the map. Shooting at the statue of the murloc above the store plays the iconic murloc sound clip.
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Attachment The Blizzard game Hearthstone can be seen on numerous tablets and computers found throughout several of the maps.
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Attachment The "Arrivals" board in the Numbani airport terminal features the locations of Activision Blizzard offices around the world: Seoul, Cork, Buenos Aires, Madrid, Paris, Shanghai, Austin, Mexico City, Los Angeles, Versailles, and Irvine.
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