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Alex Kidd: High-Tech World revolves around Alex going to a new Sega arcade called "High-Tech World", which seems to be a strange and arguably counter-intuitive product placement for Sega's Hi-Tech Land arcades that only existed in Japan and have a slightly different name from the one given in the game. The game was originally released in Japan as Anmitsu Hime, and revolved around finding a cake shop instead of an arcade, meaning that the audience that could actually have a Hi-Tech Land in close proximity would not be able to play the game under normal means.
person Rocko & Heffer calendar_month November 19, 2023
The Sega Retro article for Hi-Tech Land (https://segaretro.org/Hi-Tech_Land_Sega) claims the name to have originated after High Tech World's release in 1989, but the wiki itself has two contradicting pieces of evidence:

1990 flyer showing a listing for a Hi-Tech Land arcade that opened in 1978 (page 5):
https://segaretro.org/images/9/9b/SegaEnJoint_JP_Flyer.pdf

A photograph of a Hi-Tech Land in Sapporo, Japan, dated to 1987, with the name visible:
https://segaretro.org/File:HiTechLandSega_Japan_Kotoni_1987.jpg

Longplay of Alex Kidd: High-Tech World:
https://www.youtube.com/watch?v=UDMNEBv-4Hw

Longplay of Anmitsu Hime:
https://www.youtube.com/watch?v=13UH4tUFZ38

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