Atari Corporation lead Larry Siegel attempted to sell main Atari CEO Jack Tramiel on the idea of making a Jurassic Park game for the unreleased Panther hardware before the book's movie adaptation even entered production. They would've also gained royalties for merchandising and the eventual movie, but Tramiel turned down the offer due to the cost being too high. Siegel claims this is how he "realized that [Atari] would never spend the money to have an anchor title."