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In 2001 Sega's president Isao Okawa donated all $695 million of his own company stock to save SEGA from going bankrupt due to the failure of the Dreamcast. He died shortly afterwords.

TOKYO, Japan (CNN) -- Sega president Isao Okawa, who recently made headlines for his $695.7 million private donation to the struggling game maker, passed away on Friday.

The 74 year-old executive died of heart failure.

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