Platform: Nintendo Entertainment System
Tetris
10-Yard Fight
Spider-Man: Return of the Sinister Six
Pro Wrestling
Mappy
Devil World
Disney's Darkwing Duck
Klax
Disney's Aladdin
Excitebike
Titenic
Batman: The Video Game
Metal Storm
Wild Gunman
Wheel of Fortune
Son Son
Donkey Kong 3
Faria: A World of Mystery and Danger!
Mega Man
The Krion Conquest
Mr. Gimmick
Home Alone 2: Lost in New York
Little Nemo: The Dream Master
The Simpsons: Bart vs. The Space Mutants
Kid Icarus
Star Trek V: The Final Frontier
Godzilla 2: War of the Monsters
Super Mario Bros. 3
Hogan's Alley
Journey to Silius
Tiny Toon Adventures
Wario's Woods
Street Fighter
Teenage Mutant Ninja Turtles: Tournament Fighters
Jeopardy!
Kirby's Adventure
A Boy and His Blob: Trouble on Blobolonia
Stack-up
Monster Party
Wayne's World
Uninvited
Wrecking Crew
Pictionary: The Game of Video Quick Draw
Bad News Baseball
Adventures of Lolo
Battle City
Cheetahmen II
Kung Fu
Disney's DuckTales
Thunderbirds
Viewing Single Trivia
subdirectory_arrow_right Mattel (Company)
▲
1
▼
In a rough time span from 1987 to 1988, a commercial for the Nintendo Entertainment System - often colloquially referred to as either "Scary Nintendo Commercial" or "We Are Nintendo, You Cannot Beat Us" - was aired on Australian television by Mattel, the region's Nintendo distributor at the time. The commercial featured primitive CGI renditions of antagonists from different NES games (Smick from Gyromite, Bowser and Lakitu from Super Mario Bros., and the laughing scent hound from Duck Hunt, lead by an original character resembling Max Headroom, a dystopian TV character who was being used to market Coca-Cola at the time) mocking the viewer with the phrase "you cannot beat us", set to the ominous castle music from Super Mario Bros.
This commercial has sustained a decent viral popularity, often being featured on listicles and review videos related to bizarre 1980s or Nintendo commercials, but it is not as well known that the advert was part of a larger Nintendo campaign, and that "you cannot beat us" is a variation on another, more frequently-used Nintendo slogan from the country - "it can't be beaten!" This phrase was used in a series of significantly less frightening live-action commercials showing children playing the games while doing imitations of the voice from the CGI commercial, winning, shouting "Beat 'cha!", and then having a hazard from the game enter their room (a tennis ball while playing Tennis, a martial artist while playing Kung Fu, and a generic effect where their chair blasts into the sky for Super Mario Bros.) while a filtered voice announces "We are Nintendo, we do not like losing!"
This commercial has sustained a decent viral popularity, often being featured on listicles and review videos related to bizarre 1980s or Nintendo commercials, but it is not as well known that the advert was part of a larger Nintendo campaign, and that "you cannot beat us" is a variation on another, more frequently-used Nintendo slogan from the country - "it can't be beaten!" This phrase was used in a series of significantly less frightening live-action commercials showing children playing the games while doing imitations of the voice from the CGI commercial, winning, shouting "Beat 'cha!", and then having a hazard from the game enter their room (a tennis ball while playing Tennis, a martial artist while playing Kung Fu, and a generic effect where their chair blasts into the sky for Super Mario Bros.) while a filtered voice announces "We are Nintendo, we do not like losing!"
The "You cannot beat us" commercial:
https://youtu.be/FybA0SaL0nI
The "It can't be beaten" commercials:
https://youtu.be/_ohtTXbY3w0
https://youtu.be/APhANEj4S-Q
https://youtu.be/USskxMlWmkQ
https://youtu.be/FybA0SaL0nI
The "It can't be beaten" commercials:
https://youtu.be/_ohtTXbY3w0
https://youtu.be/APhANEj4S-Q
https://youtu.be/USskxMlWmkQ
Comments (0)
You must be logged in to post comments.