According to former Nintendo president Hiroshi Yamauchi, the GameCube's cheap price was the result of Nintendo's perception that gamers cared only about the games themselves, and that game consoles were just pieces of hardware that were required to play the games. As a result, Nintendo decided to make the GameCube's price significantly lower than the competition's in order to make the former's titles more accessible to consumers.
Contributed by game4brains
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